Sony Shoots the Messenger Case Study

Read the "Sony Shoots the Messenger" Case Study on page 440 in The Practice of Public Relations, Ch. 11.

• Answer the 3 questions at the end of the chapter located on page 442.
• Write a 700- to 800-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).
• Cite 3 outside references.
• Format your assignment according to APA guidelines.
• Submit your assignment.

Questions

1. How would you assess Sony’s handling of the hacking scandal?
2. Had you been Amy Pascal’s public relations advisor, how would you have suggested she handle the fallout from the e-mails, adjudged as “racist?”
3. Had Pascal asked you to counsel her on what to do in light of her husband’s e-mail about the roundtable, what would you have suggested?

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