Discussion: UCI Nike IMC Campaign Tom and Eddie and GoPro IPO Video Analysis

Essay one

Instructions

• Choose 5 videos from different chapters below and in one post write a paragraph for each video. Each paragraph should have a strong topic sentence and contain 5-6 additional supporting sentences.
• Use 4+ key terms and/or concepts from the chapter that the video is associated with to provide analysis for each video and do NOT provide a summary. You should explain how the key terms or concepts relate to each video. Make sure to use bold font for key words and concepts from the class in your 5 paragraphs. Use the most important key terms from the chapter that relate to each video.

Chapter 16: Promotion

Nike IMC Campaign Nike 'She Runs' Case Study - MFA Awards 2012 (Best Integrated Media Campaign) (Links to an external site.)

Chapter 17: Accounting

MH Video "Understanding Account and Financial Information Goodwill." (you may have to view this in Chrome, may not work in Safari)
http://www.viddler.com/embed/5fa75e02/?f=1&autoplay=0&player=full&disablebranding=0 (Links to an external site.)

Chapter 18 Finance

MH video on "Tom and Eddie's Financial Management." (you may have to view this in Chrome, may not work in Safari)
http://www.viddler.com/embed/b4a21553/?f=1&autoplay=0&player=full&disablebranding=0 (Links to an external site.)

Chapter 19 Securities

CNN video on GoPro's IPO GoPro IPO so hot right now (Links to an external site.)

ABC News video on Snap's IPOSnapchat IPO LIVE at the NYSE | ABC News (Links to an external site.)

Chapter 20 Money, Financial Institutions and the Federal Reserve

No Video, do not write about this chapter.

Personal Finance Chapter

https://www.youtube.com/watch?v=dXvSVH_5fPE (Links to an external site.)

https://www.youtube.com/watch?v=zVcwvCL2C2c (Links to an external site.

Second Essay

Write and submit a 2+ page paper (double-spaced using 12-point Times New Roman font) explaining what you have learned in the videos below (briefly summarize 4 videos) and what changes you can/will make in your personal finances that will help you. You should watch at least 4 of the videos and incorporate them in your writing.

Make sure to provide very brief summaries of the videos that were impactful to you but focus your paper on how you can make positive changes to the way you manage your money from what you learn in the videos.

Submit a Word or PDF file. If you use Pages or Google Docs make sure to export to a Word or PDF file before you submit (the system does NOT accept Pages documents and I do not want a link to a Google Doc).

Required to Watch and Write About

One Life-Changing Class You Never Took: Alexa von Tobel at TEDxWallStreet (Links to an external site.)

Here's how to boost your credit score (Links to an external site.)

All the financial advice you’ll ever need fits on a single index card (Links to an external site.)

Third Essay

Please complete the following two assignments and submit both as one file on the page using the Turnitin tool (submit button). Each assignment should be about 1.5-2 pages double-spaced using 12-point Times New Roman font. Each section or question should be 1-2 paragraphs long. Paragraphs should have a strong topic sentence and include 4-6 supporting sentences to provide detail.

The whole assignment should be written by you and completely original. If you are copying someone else's work for this assignment I will give you a failing grade for this class and may pursue additional disciplinary measures. It is fine to use occasional quotations as long as you cite your source.

Business Plan
For this assignment you will come up with an idea to start your own small business. You will be writing a mini-business plan and have to think through all the different areas of how you would run your business. Be as realistic as possible and choose something you'll enjoy writing about.

• Make sure to include key terms and concepts from the class in your Business plan and bold them (if you do not do this your grade will be significantly reduced).
• Include the headings in your paper for each of the sections below.

Write at least one paragraph for each of the sections below and include a heading in your paper for each.

• Executive Summary - a snapshot of your business. Write this after you have written the other sections and have it summarize the main points of the sections below.
• Company Description - describes what the company does and how it will make money.
• Market Analysis - research on your industry, market, and competitors.
• Organization and Management - your business and management structure.
• Service or Product - the products or services you’re offering.
• Marketing and Sales - how you’ll market your business and your sales strategy.
• Funding - how much money you’ll need to fund the business, what funding sources you may access and how you'll get funding to keep it going.
• Financial Projections - What is your estimated revenue, costs and profits for the first 6 months and year. Provide details and explain.
• Appendix- Go online and find at least one additional dataset or chart that help build the argument that your business idea will be successful. Write 1-2 sentences tying the data to your business and make sure to provide a source of where you fin found the chart or data.

Here's an article with some good advice: "7 Steps to a Perfectly Written Business Plan (Links to an external site.)"

Manager Interview

This assignment gives you an opportunity to learn about leadership and management from a person who currently holds a management position. Make sure to ask a manager politely ahead of time if you can schedule time to meet with them to ask them questions for an assignment you are doing for your Introduction to Business class. The interview should take no longer than 15-45 minutes. After meeting with them make sure to send them a thank you letter expressing your gratitude for him or her for spending time with you.

The assignment should be 1-2 pages long and you should write 1-2 paragraphs based on each question below. Do not just write out their interview answers but make sure to put everything in your voice and ensure the writing is clear and explains the manager's perspective.

• Why and how did select this manager?
• Describe the manager? What company does he or she work for? How many employees is he or she responsible for? How long has he or she been a manager for?
• What is his or her leadership philosophy?
• What were three things learn from this interview?
• Would you consider this person more of a manager or leader? Explain.
• What type of leader/manager do you see yourself becoming in the future based on your interview?

An alternative to this assignment is to interview an entrepreneur and write about how they started up and different aspects of their business.

Submission

• Submit both assignments in one file (in Word or PDF) in the submit assignment button at the top of the screen.
• If you are on a Mac do not submit as a Pages document (go to File and Export to Word) and if using Google Docs, export to Word or PDF.

Grading

The following will be considered when factoring your grade for these assignments:

• Content (following assignment guidelines, including all sections, providing detail)
• Writing Mechanics (spelling, grammar, sentence structure, capitalization, etc.)
• Ability to incorporate class content (key terms and concepts) and demonstrate knowledge of class concepts in your writing.

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