The strategy of direct and indirect exporting, and licensing and franchising,
Prior to beginning this discussion, please read Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.
First, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target.
In your initial post,
Explain the strategy of direct and indirect exporting, and licensing and franchising, and how ...